Hakob Manukyan
Image: Imagine Live

Imagine Live is gearing up for a big 2024 with several game launches pencilled in for the year ahead. Roulette Rouge and Robin the Fair were just some of the games showcased recently at the ICE London Show. 

Ahead of the launches, CasinoBeats caught up with Imagine Live CEO Hakob Manukyan to explain how the preparation period and sales leads are setting the live casino provider up for a successful year.

CasinoBeats: ICE London 2024 kicked off Imagine Live’s exhibition appearances this year – how was the experience for you, and what key takeaways did you gather from it? 

Hakob Manukyan: ICE London 2024 was an exceptional experience for Imagine Live. Our exhibition appearances this year were kicked off with great enthusiasm. We had the opportunity to showcase our innovations, new game shows, new studios and explore potential collaborations. The key takeaways from the event included valuable insights into market trends, emerging technologies, and the evolving preferences of our audience.

CB: What sort of reception did you get in London this year, and how much interest in your live casino products did you see? 

HM: The reception in London was overwhelmingly positive. We witnessed high interest in our live casino products, with attendees expressing genuine excitement about our unique features and innovative experiences. The event provided an excellent platform to connect with existing and potential clients, fostering meaningful relationships within the industry.

CB: You took several live dealer games with you to London this year – how did the demonstration go and did this turn into a positive sales result?

HM: The demonstrations of our dealer games at ICE London 2024 were well-received. Especially for our new game show, Robin The Fair, and our upcoming game show, Roulette Rouge. Attendees had the chance to experience firsthand the quality and innovation behind our products. 

The feedback we received from attendees and potential clients was overwhelmingly positive. The live dealer games showcased our commitment to innovation, superior quality, and a premium gaming experience.

CB: Before ICE London 2024, Imagine Live announced a new game show – ‘Robin The Fair’. It was already live on exhibition, and stand attendees could watch and try the demo. How was the reaction? Was it what you were expecting?’ 

HM: The announcement and live demonstration of our new game show, “Robin The Fair,” at ICE London 2024 exceeded our expectations. The reaction from stand attendees was highly positive, and the interactive demo generated significant interest. The game show’s unique concept and simple gameplay resonated well with our audience, laying the groundwork for a successful launch.

CB: Where is Imagine Live’s next appearance and what can attendees expect to see from you?

HM: We continually explore opportunities to showcase our latest innovations. Our team is dedicated to staying at the forefront of industry trends, and we look forward to sharing our roadmap and innovative solutions with our existing and potential partners at upcoming industry-leading events such as SBC Summit.  

We look forward to another exciting opportunity to connect with industry enthusiasts, further solidifying our live dealer casino provider position, and we constantly update the information about news and events at our website: https://imaginelive.com/