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William Hill has been announced as the official betting partner of the Qipco Guineas Festival, the first UK Classic meeting of the season.

It builds on the operator’s portfolio of sponsorships, having previously sponsored the Lincoln at Doncaster, the Punchestown Champion Chase, and its status as official betting partner of the Randox Grand National Festival.

Spokesperson for William Hill, Lee Phelps, commented: “We’re delighted to become the Official Betting Partner of the Qipco Guineas Festival, strengthening our relationship with The Jockey Club on the back of a fantastic Grand National Festival.

“It’s brilliant for William Hill to be associated directly with such a prestigious event at Newmarket, the home of the thoroughbred, for this season’s first two Classics. The company has a close connection with the history of the 2000 Guineas, as William Hill himself bred the 1949 winner Nimbus, who then went on to win the Derby.

“We’re excited to be involved at racing’s key meetings and see the Qipco Guineas Festival as the perfect sponsorship as the British Flat season kicks into gear.”