The latest figures from GambleAware revealed that the uptake of the online Gambling Tool, corroborates with the 20% rise in individuals receiving support through the National Gambling Support Network (NGSN). 

It follows the role of third-sector services being cited as ‘critical’ when it comes to supporting those that need it, as the industry looks to take a collaborative approach to increasing social responsibility. 

The new online tool, which is designed to help people understand how gambling might be harming them,  was launched in a bid to align with the launch of GambleAware’s stigma campaign ‘Let’s Open Up About Gambling’, which reached tens of millions of people as part of a coordinated effort to reduce barriers in accessing support and treatment services.

Zoë Osmond, CEO of GambleAware, commented: “The figures released today underscore the critical role third-sector services play as part of a whole-system-approach to addressing gambling harms.

“As we approach the Government’s planned announcement around the structure of the new system, it’s imperative a comprehensive prevention-led approach is prioritised,  including increased investment into free, confidential support services, educational initiatives, public health campaigns and digital resources,  which allow for a tailored approach for all communities across Great Britain who need our support.”

Emphasising the success of the initiative, GambleAware revealed that more than 100,000 people engaged with the self-assessment tool in less than a year – with around 25 per cent seeking further support from a trained advisor.

Alexia Clifford, Chief Communications Officer at GambleAware, added: “We are encouraged to note the impact of this important campaign – with more than half of our target audience (56%) responding by taking proactive steps, such as reducing gambling, monitoring activity3, and engaging in open discussions about their concerns. 

“These figures show the critical importance of prevention and early intervention in safeguarding individuals from the harms of gambling.”

The group also stated that the results underline a ‘pressing need’ to prioritise a holistic response to address societal impact of gambling, including investing in grassroots education and training to help address gambling harms within local communities.

Laura Mallis, Project Coordinator for Citizens Advice Scotland Gambling Support Service, concluded by stating that they have ‘witnessed firsthand the profound and diverse impact gambling harms can have on clients’. 

She added: “The training and upskilling our advisers and volunteers have received from the Gambling Support Service has transformed our response and equipped us with the ability to recognize relevant signs and offer more meaningful support. 

“It’s sobering to realise how deeply these issues affect individuals, extending far beyond finances into their mental health and relationships. We’re truly grateful for this partnership with GambleAware, as it enables us to make a real difference in the lives of those who need it most.”