Affilka by SOFTSWISS supplies 10bet with affiliate management software

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Affilka by SOFTSWISS, the tech company’s affiliate management software brand, has partnered with 10bet to enhance the latter’s affiliate marketing strategies and market reach.

Through the deal, affiliate management software will be provided to 10bet, assisting with the operator’s approach in its respective markets across Europe, Latin America and Africa.

Seven brands from 10bet have already been launched through the Affilka by SOFTSWISS collaboration, five of which were successfully migrated, while the other two were created from scratch. An additional brand will also follow shortly.

“We are delighted to partner with Affilka by SOFTSWISS,” commented Yotam Peretz, Vice President of Acquisition at 10bet. 

“The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”

The company noted that the transition to Affilka by SOFTSWISS from 10bet was “smooth and seamless” thanks to a designated Project Manager within the operator’s team, ensuring “effective migration and ongoing success”.

Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, added: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family.

“This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic igaming landscape.”

Back in February, SOFTSWISS reported that the Affilka brand’s affiliate GGR figures doubled in 2023 thanks to “an uptick in partner payments”, with almost 100,000 new affiliate account registrations during the year.