SOFTSWISS has outlined key takeaways from 15 years of experience in software migration, suggesting alternative platforms as an effective method of expansion.
The igaming software provider explained that platform migration can help companies navigate the “strategic constraints” presented by failures from initial platform choices, particularly when constructing an offering in emerging markets such as Brazil.
If local operators encounter prolonged downtime scenarios caused by software issues. This can lead to the “erosion of player loyalty, increased churn rates and revenue stream disruptions”, the provider suggested.
Vitali Matsukevich, COO at SOFTSWISS, explained: “Another common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions.
“However, this transition comes with its own set of challenges that operators must be prepared to address.”
One challenge presented by software migration is the need to pre-test the new platform, as migrated casinos often encounter an immediate surge in traffic. SOFTSWISS noted that this can “strain the infrastructure, underscoring the importance of rigorously testing the platform’s capacity and performance”.
Matsukevich continued: “Pre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust.
“In a recent migration of over one million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.”
The software provider then suggested that adapting game mechanics and bonus features from the initial platform can present more challenges. This is because “differences in technical capabilities between old and new systems may affect how certain features are implemented”.
To solve this issue, SOFTSWISS stated that operators must assess which games and features are crucial for quality user experience, determining their impact on the project’s overall performance.
SOFTSWISS suggested that replicating similar functionalities in the new system can be “imperative” for a seamless user transition, encouraging player engagement and satisfaction.
Furthermore, SOFTSWISS highlighted the need to be compliant when dealing with data migration, with operators required to gain consent from players to transfer data to a new platform.
The provider encouraged “transparent communication” for data handling, considering it necessary to “minimise opt-outs and user churn” and avoid undermining the platform’s user base stability”.
“Our goal is always to align more closely with our clients’ needs and expectations,” added Matsukevich. “The migration is not just about changing platforms; it’s about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.”
SOFTSWISS recently transitioned an operator partner to its Casino and Sportsbook platforms, carrying over a player base of over one million users within five hours.
