Writing for CasinoBeats, Wazdan’s Head of Marketing Elżbieta Krauze explains how the slot provider has achieved success with its Coins series of games and offers insights into future plans for the series.
A prime example of Wazdan engineering the world’s most rewarding casino game experiences is its landmark Coins™ series. The release of its, now legendary, 9 Coins™ in July 2022 skyrocketed Wazdan to new heights. The launch helped the developer establish itself as a leading games provider and worked as a catalyst to enter the emerging North American and Latin American markets. Two years later, this series has not only become a cornerstone of Wazdan’s offerings but also a revenue-driving force for its partners.
The series now boasts 15 unique iterations and is a staple across online casinos worldwide. From its innovative mathematics model to its proprietary features, the Coins™ series serves as Wazdan’s flagship software and has been a source of inspiration for the igaming industry.
Coins™: A true industry trailblazer
In a pioneering move, Wazdan eliminated regular symbols from the base game, offering players the chance to win exclusively during the Hold the Jackpot™ bonus round. This innovative twist is one of the defining features of the series, keeping players at the edge of their seats with every spin.
The success of the Coins™ series hinges on its innovative gameplay elements, such as:
- Absence of base game wins, amplifying the thrill of the Hold the Jackpot™ bonus round.
- Engagement-boosting Cash Infinity™ and Hold the Jackpot™ features, propelling players towards the bonus round.
- Continued evolution with new features like Cash Out in 9 Coins™ Grand Platinum Edition, Sticky to Infinity™ in 20 Coins™, and Cluster Collector in 25 Coins™.
- The introduction of Chance Level™ further enhances gameplay customisation, underscoring Wazdan’s commitment to pushing boundaries in the igaming landscape.
The maths behind the thrill
Wazdan focuses on delivering long-term gains for igaming operators. They believe that by providing the house with top-earning software and the player with innovative entertainment, everyone’s a winner.
Behind the igaming experiences provided by the Coins™ series are hard numbers. Thanks to its advanced software, the Coins™ series has proven instrumental in enhancing player engagement and retention metrics:
- 114% increase in bets
- 131% increase in GGR
- 139% increase in UAP
All of this is achieved by the innovative formula engineered at Wazdan. Wazdan delivers new rewarding experiences with every release, offering greater win potential to suit every preferred gaming style, enough to appease even the most demanding player.
Distinct design
Crafted with meticulous attention to detail, the Coins™ series exudes the visual excellence of iconic automotive brands – you can recognise the brand the moment you see it. Although it is inspired by retro styles, the game’s cutting-edge graphics can only have been made in the modern world. Through its treasure theme, each instalment maintains a consistent yet distinct design, ensuring players instantly recognise and anticipate the thrilling experiences offered by Wazdan’s creative team.
Mobile optimisation over compatibility
With more and more players preferring to play on mobiles and tablets, Wazdan has stayed ahead of the curve by embedding mobile optimisation into its production process from the outset. Wazdan prioritises mobile accessibility, ensuring seamless gameplay across various devices, with Energy Saving Mode prolonging gameplay sessions while using less battery life.
The provider’s Extremely Light versions of its top-performing titles address the need for accessibility and sustainability in gaming. As in its 9 Coins™ Extremely Light release, the game’s performance is optimised without compromising elegance. The Extremely Light collection has proven to utilise even less battery consumption with smoother animations and faster loading times, accommodating all players even those with slower internet speeds.
Regulatory Compliance and Security
In a highly regulated industry that is ever-evolving with new legislation, Wazdan remains agile in its engineering, ensuring its games put player protection at their heart. Adhering to stringent regulatory standards, every title within the Coins™ series undergoes meticulous scrutiny by leading igaming regulators like GA and GLI. The series is accessible in over 25 regulated markets, ensuring a safe and fair gaming environment for all.
Accolades and testimonials
Wazdan’s Coins™ series has been lauded by players and critics alike, finding particular popularity in markets such as Portugal, Canada, USA, Poland and Switzerland. Gaining an esteemed reputation for its gameplay mechanics and retro aesthetics, the series has been nominated for prestigious industry awards including the upcoming CasinoBeats Game Developer Awards where the series picked up shortlistings for Game Feature of the Year, Game Mechanic of the Year, and Slot to Watch for 25 Coins™.
The Coins™ series has also been recognised in a myriad of awards including the SlotsCalendar Awards, Global Gaming Awards, EGR North America Awards, and the International Gaming Awards.
Industry experts have weighed in on the top-performing series which has received acclaim from leading affiliate sites:
“Wazdan stands behind some of the most attractive video slot series, including the 9 Coins™ series.” -SlotCatalog
“25 Coins™ stands out as a captivating feature-rich slot game that seamlessly blends opulent aesthetics with innovative gameplay.” – machineslotonline.it
The future of the Coins™ series
Many exciting developments lie ahead for the Coins™ series, including the launch of two new entries to the collection. Released on the 8th of May, 30 Coins features some of Wazdan’s most advanced software to date, including enhancements to Sticky to Infinity™, Hold the Jackpot™ and Cash Infinity™, bolstered with 30 reels for players to fill with bonus symbols. Meanwhile, 36 Coins™, featuring an even bigger game grid, will be released on the 29th of May and will offer the improved Cluster Collector feature and Chance Level™ as well as a whopping 2000x bet Grand Jackpot.
Driven by innovation. Directed by results.
Wazdan’s Coin™ series has cemented its position in the igaming industry, and it is here to stay, gaining ground and grounding gain. Wazdan invites readers to explore the Coins™ series on their platform and discover why it’s reshaping igaming experiences. Reach out to integrate these thrilling titles into your gaming portfolio or follow us on social media for the latest updates and insights.
Wazdan continues to redefine igaming, blending innovation with immersive gameplay to deliver gain-focused experiences. With its Coins™ series at the forefront, Wazdan is going to continue providing exceptional gaming experiences for years to come.