Online gambling operator LeoVegas has commenced the next step of its expansion strategy, after being given the green light to commence operations within Spain.

Applying to both casino and sports games the firm, which agreed a new multi-year sponsorship with England’s Premiership Rugby recently, also emphasised that it plans to expand into more markets further still.

Via a data-driven approach to marketing, in connection with the launch LeoVegas is to also gradually increase such efforts subsequently evaluating each marketing channel and player values, with such analyses allowing for continuous optimisation and scaling up of customer acquisition.

Through various growth strategies undertaken, the company now possesses gaming licenses in Malta, the UK, Denmark, Italy, Sweden, Ireland, the German state of Schleswig-Holstein, and now also in Spain.

Gustaf Hagman, group CEO of LeoVegas, commented: “We welcome Spain as our 7th locally regulated market. With LeoVegas’ position as ‘King of Casino’, we are now entering Spain with the ambition to take the mobile position and offer the ultimate gaming experience. 

“The Spanish online gambling market have a strong underlying growth with over 20 per cent per year. The Spanish license is an important step in our continued expansion, in other Spanish-speaking countries, where we have already conducted test launches in Peru and Chile.”

The online Spanish gaming market is worth approximately €1bn, according to H2 Gaming Capital, contrasted to the Swedish market which it estimates to be in the €1.4bn region.

Furthermore, only 13 per cent of all gaming within Spain in online compared with 50 per cent in Sweden, with H2 Gaming Capital stressing that the market of the former “is experiencing strong growth as more and more gaming is moving online”. 

Continuing, it was stated: “The most recent figures from the Spanish Gambling Authority show that the casino segment grew by 20 per cent in Q1 2019 compared with the same period a year ago. The casino segment accounts for about 35 per cent of the total online market in Spain”.