Scientific Games has added Bulgaria-based 7777 gaming as the ninth iLottery studio partner to the company’s new SG Content Hub Partner Program.  

Seeking to appeal to a wide variety of players, the firm features an expanding, highly-curated selection of iLottery games in a variety of styles. 

Elena Shaterova, Chief Commercial Officer of 7777 gaming, said: “Partnering with Scientific Games marks a significant milestone for 7777 gaming. 

“By integrating our lottery digital games into the SG Content Hub Partner Program, we gain exceptional opportunities to showcase our portfolio to numerous lottery operators worldwide. We are confident that this collaboration will yield numerous benefits for all stakeholders involved in upcoming lottery projects.”

7777 gaming was established three years ago by a team specialising in developing and distributing gaming and entertainment solutions. 

Steve Hickson, VP of Digital Games for Scientific Games, added on the link-up: “We are delighted to welcome yet another top-class lottery game studio to our SG Content Hub Partner Program

“The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers.“The SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”