OneTouch has unveiled a fresh link-up with sports betting brand Sportsbet.io, as the pair prepare to launch an exclusive Watford FC themed slot title ahead of the fast approaching Premier League season.

Set to be exclusively available via Bitcasino.io, the sister company of principal Watford sponsor Sportsbet.io, it strives to appeal to all football fans, and not just those of the Vicarage Road outfit, through “its engaging gameplay and the chance to take a shot at winning some huge prizes”.

Featuring footballs, boots and the black and gold coloured Watford shirt plus club crest, the game combines all the notable imagery from the club with Sportsbet.io branding, alongside a soundtrack which aims to ensure that players feel like its match day.

Ollie Castleman, head of OneTouch, said of the upcoming launch: “We’re delighted to have been asked to work with Sportsbet.io to celebrate their sponsorship of Watford FC and create an exciting and engaging slot.

“All eyes were on Watford last season as they reached the FA Cup final, so we’re delighted to have created a specifically-designed slot for their loyal fans and football fans in general.”

Lauded as a deal “the likes of which have never been seen before in the cryptocurrency sportsbook world,” Sportsbet.io entered a deal to become main club partner of the Premier League outfit last month.

As well as the company logo appearing on the front of the Watford jerseys for the next three years, branding is to also be evident in various parts of the club’s home stadium. 

Justin Le Brocque, head of sportsbook marketing at Sportsbet.io, added: “The Premier League is the most watched competition in the world and it’s a real honour to be working with OneTouch.

“As principal sponsors of Watford, it’s great to be able to team up with our sister brand Bitcasino.io, and help them bridge a gap between sportsbook and casino and boost brand awareness.”