BlueRibbon, the marketing platform that creates jackpot promotions for operators, has extended into the Baltic States following a new partnership with Olympic Entertainment Group.
Lauded as a “milestone” for the firm as it strives to enter a variety of new markets around the world, it follows a number of recent agreements undertaken across Europe and Latin America.
Under the terms of the deal BlueRibbon is to bring new online experiences to players of the igaming service provider.
Amir Askarov, co-founder and CEO of BlueRibbon, stated: “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play. BlueRibbon offers operators and players a win-win situation.
“Operators can create, control, and market bespoke jackpot promotions to different segments, and players are excited by the increased chances of winnings.
“As we continue our expansion into new markets, partnering with OEG, the preeminent operator in the Baltics and Eastern Europe, is a great opportunity for us.
“OEG has recognised that there is a need to introduce innovative products and they have chosen our solution as the way to do it. We are sure that OEG’s players will be thrilled by the new jackpot opportunities they can participate in.”
OEG is to utilise the B2B marketing platform provider’s player engagement across its digital assets, giving the firm power to create bespoke jackpots that intend to drive player acquisition, engagement and retention.
It is through differentiation that OEG intends to set its player experience apart from its regional competitors, which it is hoped will give the group new opportunities.
Omer Efraim, Olympic Entertainment Group CTO, added: “We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon jackpot platform, the ability to offer cross-product and cross-provider jackpots goes hand in hand with our strategy for innovation and differentiation.”