National Lottery

Having initially rolled out last year, Camelot has entered the next phase of its ‘Being A Responsible Retailer: Supporting Healthy Play’ retailer training.

This next phase follows on from a two-year research and development period, and will now see Camelot retail partners gain access to face-to-face refresher training. Moreover a new ‘Supporting Healthy Play’ leaflet, which outlines some key aspects of the training, is also set to be provided.

Alison Gardner, Camelot’s head of corporate responsibility, commented: “The ‘Supporting Healthy Play’ training is based on academic research, player and retailer feedback, and in-store studies.

“As part of this, retailers are trained directly by Camelot to look out for signs of problem play and understand what unhealthy play is. Crucially, the initiative enables them to take action by discreetly providing details of where players can find support, should they need it.”

As well as face-to-face refresher training and the new ‘Supporting Healthy Play’ leaflet, the new strategy will also prove further details on a new National Lottery terminal button and a sticker, which should be displayed on the terminals of its partners.

The new sticker will remind shop employees that, if a player asks for support with their play, they can instantly and discreetly provide details of GamCare and The National Lottery’s healthy play webpage by pressing the ‘Responsible Play’ terminal button.

National Lottery terminals were equipped with a ‘Responsible Play’ button at the end of last year as part of this initiative that allows retailers to print a pink ticket – similar to the likes of  Lotto, EuroMillions, or Set For Life ticket – with details of where support is available.

Camelot has also reminded retailers that ‘they are the front line in supporting players to play The National Lottery in a healthy way’. The operator also provided some healthy play top tips:

  • Make sure your customers aren’t playing in a way that could be harmful to themselves or others.
  • See your Quick Reference Guide or visit the Retailer Hub ( for more details on ‘Being a Responsible Retailer’.
  • Ensure your staff feel supported to respond to customers when they are concerned about their play or asking for help.
  • If appropriate, you could say; “Can I provide you with some information for you to take a look at later? There are a few resources that you may find helpful and they are free and easy to use.”