Stakelogic refreshes identity to ‘stand out and future-proof the brand’

Stakelogic has undertaken a brand redesign in a bid to reflect the company’s transition from a B2B slot studio to a provider of casino content for operators and players alike.

As a result of updating values and aesthetics, the group says that it plans to attract an increasing number of users from across the globe, with the intention of showcasing where Stakelogic has come from and where it wants to go.

It is added that the igaming content supplier’s internal marketing team delved into the project “very delicately” to ensure that the results reflect the company’s goals, products, and values.

Jake Agius, digital marketing manager at Stakelogic, said of the brand refresh: “Since the acquisition of Stakelogic by Triple Bells, we have become a different company. We have taken a completely different view on game development and game distribution. 

“Today we develop more games, whereby we are driven by innovation, and serve a much bigger client base. When we looked at our current brand and identity, we felt it didn’t reflect this.

“What’s more, while we want to engage online casino operators and make them aware of Stakelogic we also want to connect with players on a deeper level by promoting the Stakelogic brand name as opposed to marketing our games one-by-one.

“I believe the refreshed brand and new logo achieves this and will really help to drive awareness among operators and players alike.”

Within its new branding, Stakelogic aims to capture its “rapid growth” of recent times, in addition to an increased development capacity, in order to drive further awareness among its list of online casinos, operators and players.

The company, purchased by Triple Bells in August 2018, has secured its own pair of acquisitions of late after the additions of Smart&Applied and Hurricane Games earlier this month.