SA Rugby has unveiled what it describes as a “ground-breaking” partnership with Betway South Africa, which will see gambling group become an associate sponsor of the governing body and the Springboks for the next three years.
This represents SA Rugby’s first association with a company from the betting sector, and will see the Betway logo appear on the Springbok team’s shorts for the first time on Saturday in The Rugby Championship, which will see Argentina visit Port Elizabeth’s Nelson Mandela Bay Stadium.
“This new partnership will enable us to work together in bringing our passionate fans even closer to the game,” said Jurie Roux, SA Rugby CEO.
“We are excited to be partnering with Betway as this will stretch beyond the four white lines of a rugby field – Betway have some exciting new initiatives that will be announced in due course as part of the new partnership, and we are excited to see what the future holds.”
The partnership with the world champions is praised as a “significant step” in Betway’s growth and reach to South African rugby fans, communities, and various stakeholders in the game.
The appointment as an associate sponsor of the Springboks will also see Betway branding appear on the field at home Test matches, as well as on perimeter branding.
“Partnering with the world champions marked a momentous stride in the brand’s ever-evolving approach to consumer engagement,” noted David Rachidi, Betway SA marketing manager.
“The Springboks are undoubtedly South Africa’s most successful national sports team, with their success deeply rooted in the rich history and culture of this country.
“As a globally-acclaimed brand that has found a home in South Africa, such a partnership signifies our commitment to playing a leading role in growing the game of rugby across the board.
“Over the years, the team has defied the high odds that were stacked against them, so we look forward to partnering with them as they continue their quest to remain the world’s best rugby team.”