West Bromwich Albion

Online casino and sportsbook operator LV Bet has tightened its cooperation with English football, after signing-on with West Bromwich Albion for the 2021/22 season.

Included in the terms of the agreement is “extensive digital and matchday coverage rights,” in addition a ‘fans-first’ strategy which aims to keep the Baggies faithful engaged throughout the season.

“LV Bet have demonstrated a history of sponsorship in football to date but have yet to partner with a UK club. We’re delighted that we were able to showcase the Albion as being the perfect candidate to meet this requirement,” explained Simon King, commercial director at West Bromwich Albion.

“We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value. As well as this, we’ll also be working hard to ensure our supporters benefit from this relationship through the release of unique content and special prizes to be won throughout the season.”

Furthermore, the agreement will also see LV Bet run weekly competitions, with prizes including matchday experiences and team merchandise up for grabs.

The company also says that it aims to promote responsible gambling throughout its communications while delivering “unique, compelling content” for fans.

Marcin Jablonski, CCO of LV Bet, added: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. 

“We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”

LV Bet is currently in the second season of an official betting partner agreement with England’s Vanarama National League, and is also active in Poland where the bookmaker is the main sponsor of Wisla Krakow FC and Slask Wroclaw FC.