Green Gaming and Entertainment has struck an alliance with the NFL’s Pittsburgh Steelers, which sees Parx Interactive become the online casino partner of the franchise.
The partnership will feature integrated marketing targeted to Steelers fans, including a season-long promotion titled ‘The Ultimate Steelers Fan,’ where an individual can win the grand prize of an all-expenses paid trip for two, for each away game of the 2022 season. This promotion will be supported through various digital, social, and other media channels.
“Steelers fans are passionate and their love of the game is legendary,” said Matthew Cullen, senior vice president of Parx igaming and sports at Parx Interactive.
“We look forward to tapping into that passion and providing Steelers Nation with an outstanding entertainment experience in all forms of igaming.”
The deal, which unites the NFL’s fifth-oldest franchise and online casino gaming, also sees Parx Interactive gain full use of team logos in communications across marketing, products, social media, and digital properties to be seen by fans and residents in the state of Pennsylvania.
“We’re excited to bring Parx Interactive into the fold as a proud online casino partner,” added Ryan Huzjak, Steelers vice president of sales and marketing.
“We think Steelers fans will enjoy the Parx Interactive platform and the opportunity to compete for unique Steelers prizes and experiences.”
The Pittsburgh Steelers get their NFL season underway on Sunday 12 September at the Buffalo Bills, before taking to Heinz Field in the sides maiden home fixture of the season versus the Las Vegas Raiders on Sunday 19 September.
This past weekend, the Steelers suffered their first defeat of their pre-season campaign, after going down 34-9 at the Bank of America Stadium home of the Carolina Panthers.
Before this, the franchise had reeled off three consecutive triumphs against the Dallas Cowboys (16-3), Philadelphia Eagles (24-16), and Detroit Lions (26-20).