Greentube has strengthened its presence in the Italian market via the acquisition Capecod Solutions, which has been part of Novomatic Italia for the past four years.
The integration of the group’s products is designed to further the Greentube’s geographical expansion via a widened product portfolio, with a particular focus on Italy.
Lauded as boasting “strong credentials in the Italian market,” the transaction is said to permit the supplier to enhance Novomatic’s omni-channel strategy.
Capecod’s games development capabilities will be made available to Novomatic Italia’s land-based clients in the AWP segment, becoming part of the NovoElsy games portfolio.
Michael Bauer, CFO/CGO at Greentube, expained: “This acquisition ticks all the boxes, strengthening our hand in Italy across both online and land-based sectors.
“We have seen over the last few years how successful Capecod has been in developing games that resonate with players in Italy and in bringing the expertise of such a well-regarded company under the Greentube umbrella, we envisage all parties going from strength to strength in offering products to the widest audience. Additionally, our goal is to boost Capecod’s performance by offering their top titles in other markets as well. ”
Furthermore, the deal also means that Novomatic Italia’s conversions of AWP titles will be supplied to Capecod. The purpose of this strategy is to provide a continuous output of new games for both online and AWP customers.
Markus Buechele, CEO of Novomatic Italia, commented: “It is an honour to be able to bring all of the know-how and experience gained in recent years through working with the renowned software house Capecod to the whole Novomatic AG Group.
“The acquisition is proof of the good work that has been achieved and the importance of investing continuously in technology and human resources.
“Moreover, it also enables us to give our group an even stronger international focus, presenting ourselves to our customers synergistically while relying on the best products available on the market.”
