Flutter Entertainment’s PokerStars Casino brand has united with Romanian football champions CFR Cluj, becoming the side’s official partner.
This will see PokerStars Casino become featured on the official shirts and training kit of the club, as well as around the Dr Constantin Rădulescu stadium starting from December 12 when the team hosts CS Mioveni.
This collaboration also means that the igaming entity takes over the partnership from global sports betting operator Betfair, a fellow brand within the Flutter network.
Cristian Balaj, president of CFR Cluj, said: “We are happy to work with the new PokerStars Casino team. The association of CFR Cluj, the current Romanian champions, with an internationally renowned brand that wants to be the best in its industry, underlines the fact that we have common goals. We look forward to continuing to enjoy notable performances together.”
Rolling-out this collaboration follows on from PokerStars Casino taking its ‘Epic Downtime’ marketing campaign live throughout the country in October, which carried a vow of putting entertainment for the community at the heart of everything it does
Alfonso Cardalda, marketing director at PokerStars Casino, commented: “PokerStars Casino is delighted to become the official partner of CFR Cluj.
“The team’s performance in recent years supports and matches our drive and determination, so we are excited to build the PokerStars Casino presence in Romania and show our ambitions in the market. We are all-in for this partnership and we look forward to making this union epic.”