Flutter Entertainment has linked-up with Missing People in a bid to help support the charity’s “important work” with missing adults and their families.
This will see the gambling firm utilise the collective reach of its UK network, including Paddy Power, Betfair, Sky Bet, and PokerStars UK, to raise awareness and boost Missing People’s campaigns.
This also saw a campaign video launch at a recent media event held at London’s Hippodrome Casino, which was also the setting of PokerStars’ new mega series, which culminated yesterday (Sunday 21 November).
To support the work of the charity, PokerStars and Missing People have developed the film showcasing efforts to find and reunite loved ones with their families.
PokerStars UK have also launched a new deck of cards which are ‘missing’ their Kings, Queens and Jacks, and display the Missing People helpline number for anyone who needs support.
“It was a real delight to gather at the Hippodrome with the incredible attendees from Missing People, who work endlessly to help reunite loved ones,” commented Sue Hammett, group head of CSR at the Flutter.
“We were honoured to have the Stammers family with us who were brave enough to share their story. This had an impact on everyone in the room and highlighted even further the importance of supporting Missing People.
“This is another important step in our relationship with Missing People and we hope that our support will continue to help reunite families across the UK.”
The work of Missing People saw more than 700 adults reported missing in 2020 found safe and well. The #TogetherforMissing partnership is seeded by a £150,000 donation from Flutter to support Missing People over the year.
Missing People says that 170,000 people go missing every year in the UK. Out of that number, 63 per cent are male, and those who are at the highest risk of going missing are aged between 18 and 39.
Jo Youle, CEO at Missing People, explained: “Missing People is pleased to have the opportunity to work with Flutter to help reach an adult audience at high risk of going missing – men aged 18-39. Our support exists for any missing person, every day of the year.
“Through this partnership we will also be able to highlight adults who are missing. We know opportunities like this to get the message out means so much for families of missing people that the charity supports.”