Christopher Coyne to coordinate 888AFRICA joint venture

Following the opening of the company’s African offices based in Rwanda, Crucial Compliance set a precedent to prioritise responsible gambling on the continent through an advocacy workshop in Lagos, Nigeria.

888 Holdings has moved to strengthen its position in African betting markets, announcing its support for a joint venture, 888AFRICA.

Former The Stars Group CMO Christopher Coyn will manage the project as Chief Executive, alongside ex-Stars sportsbook executives Andrew Lee and Ian Marimion.

Meanwhile, Alex Rutherford and Helen Scott-Allen – former Chief Product Officer at Editec Online and former Chief Financial Officer at Premier Bet respectively – will also leverage their knowledge of the African market to assist the new enterprise. 

Coyne remarked: “We are delighted to launch 888AFRICA alongside 888. With our team of experienced professionals and significant knowledge of the African markets, it is our ambition to build the business towards market-leading positions in selected regulated markets across the region.

“Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.”

888 detailed that it had ‘invested in a minority stake in 888AFRICA, with the option to increase its control, and ultimately own up to 100% of the venture in the future’.

The venture is expected to launch in four markets initially this year, subject to licensing requirements, and will pay a brand licence fee to both use and operate the 888 identity within the agreed regulated jurisdictions.

African joint venture brands will operate via a third-party technology platform, with products and content designed for the local preferences of the African market.

Itai Pazner, CEO of 888 Holdings, said: “We are very excited to establish 888AFRICA alongside such an impressive roster of industry talent. 

“The new JV will launch 888’s world-class online betting and gaming brands to millions of new customers in the exciting and fast-growing African online market.

“We look forward to being a part of 888AFRICA’s journey as it grows its footprint and increases brand awareness, while also offering potentially significant long-term opportunities for the group in the future.”