Scott McNabb to play ‘major role’ in Optimove’s ‘rapid growth efforts’

Optimove had confirmed the appointment of Scott McNabb as the vice president of revenue, where he will oversee the sales and growth of the group’s US operations.

Boasting over 20 years of experience in designing and executing revenue generation models for organisations worldwide, McNabb is lauded as guiding “countless Fortune-500 companies toward well-documented success”.

“We’re thrilled to welcome Scott to Optimove, to take on the Americas operation,” explained Pini Yakuel, CEO and Founder of Optimove. 

“Scott is a key addition to the team. His experience and knowledge are unrivalled and will play a major role in our efforts to scale our sales operations and expand our portfolio into new states, verticals, and markets. 

“As this and previous appointments suggest, we are determined to keep bringing in extraordinary outside talent to keep Optimove one step ahead of the curve, and continue providing prospects and clients with the best CRM marketing offering and service possible.”   

Before joining Optimove, McNabb enjoyed roles of CRO for Exponea, VP of Global Enterprise Sales for Integrate, and SVP of Global Sales for PathFactory.

“I’m excited to join Optimove and play a major role in the company’s rapid growth efforts in the Americas,” commented McNabb. 

“I would like to thank the Exponea team. I thoroughly enjoyed my time there, and I am looking forward to my next challenge at Optimove. 

“Having been at the forefront of the sales of many different brands, I can safely say that Optimove is a company with next-generation, game-changing AI technology and excellent prospects. 

“It enables leading marketers to personalise and orchestrate customer journeys at scale, a strategy that is key to any brand’s ability to prosper.

“I look forward to the challenge of developing deeper partnerships with brands, improving CRM marketing practices and customer experiences”.