Optimove has agreed to provide its CRM marketing platform solution to the sportsbook and igaming software provider Altenar, driving retention and engagement.
Through the partnership, Optimove will help Altenar’s operating partners to elevate player digital experiences by delivering personalised product recommendations via widgets in Opti-X, an AI-driven recommendation and search engine.
Opti-X offers tailored content and product recommendations across all digital touchpoints, even for anonymous visitors, based on past interactions, similar players and trending items.
“This announcement marks a significant milestone for Opti-X and its value for igaming operators,” commented Dan de Souza, Global Director of Partnerships at Optimove.
“Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive igaming operators’ business growth.
“As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalised recommendations, services, and products to keep them around for longer and coming back for more.”
Using Opti-X widgets, Altenar’s operators can personalise content across numerous channels and assist customers with discovering products via a search engine powered by AI.
Charlie Williams, Commercial Director at Altenar, added: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience.
“That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”
Earlier this month, Optimove announced that it would be providing its CRM marketing solution to La Tinka to bolster the Peruvian igaming operator’s player engagement and retention.
