The Ontario Lottery and Gaming Corporation has deepened its presence within the US’ sporting area after becoming an official partner of the National Basketball Association in Ontario.

After being named the maiden sportsbook partner of the MLB in the Canadian province last week, this latest alliance will see users of the OLG’s Proline sports betting and online casino entity gain the ability to wager on the NBA draft for the first time.

Furthermore, the deal will also see OLG continue to utilise NBA betting data, integrate official league marks and logos into select products, as well as collaborating with the NBA on “a variety of engaging basketball content” for customers across its sports betting, lottery and igaming product lines.

“This expanded relationship marks the latest iteration of our deeply valued long-term relationship with OLG,” commented Kuljeet Sindhar, NBA’s Associate Vice President, International Gaming and Data Ventures. 

“We are delighted to continue to work together with OLG to innovate around the fan experience in a new era for Ontario sports betting.”

Under the new multiyear deal, OLG and the NBA also say that they will “create unique experiences” on Proline+, OLG’s online sportsbook, and through a retail offering that is available at almost 10,000 outlets across the region

“Continuing our partnership with an incredible organisation like the NBA will help OLG create new excitement and opportunities for basketball fans on Proline+ and Proline at retail,” commented Dave Pridmore, OLG’s Chief Digital and Strategy Officer. 

“We’re thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay.”