Enteractive is targeting lapsed and non depositing customers with personalised reactivation and retention services for US brands after debuting client campaigns for the US market.

This, says the group, follows a period of administrative set up that has brought licensing agreements in various states including New Jersey, where Enteractive asserts “player reactivation is key to success for brands in a hyper competitive market”. 

Furthermore, the company, which is present at this week’s SBC Summit North America, is also planning to open an office in Miami, Florida later this year. This will be headed-up by CEO Mikael Hansson who will oversee the expansion.   

Enteractive, whose North American set-up will be complemented by an array of new US employees, is looking to capitalise on the burgeoning igaming and online sports betting growth across the region.

Pedram Padidar, Chief Operating Officer at Enteractive, noted: “This marks a major milestone in our expansion to the US market, which we’ve been working towards for the last year or so.   

“We’re getting the ball rolling with our recent launches, and looking forward to scaling rapidly,  delivering campaigns for the growing list of interested brands operating in both sportsbook and icasino in the United States.”  

Strong levels of customer retention are key for igaming operators in the US and are the result of joined up corporate thinking, Andrew Foster, Chief Business Development Officer at Enteractive, recently wrote for SBC Americas.

“What are the key ingredients that help operators in their quest for growth? The answers to that question are varied and depend on operators’ corporate strategies,” he began. 

“However, without doubt, key factors such as quality products and joined up marketing will play a role. To those can be added strong expertise in areas such as risk management and trading for sportsbooks or customer service for online casinos.    

“True product innovation will be another determining factor in how operators develop their businesses and the industry has been on a good run in recent years when it comes to launching new features and products.”