Betsson has increased its footballing presence in Latin America as the operator inks a new sponsorship agreement with Club Athletico Paranaense.
Set to last until the end of 2023, Betsson’s new deal with the Brazilian football team will see its logo stamped onto the club’s shirt, which will be debuted for the first time against Estudiantes tonight in the Libertadores Cup.
Andre Gelfi, Managing Partner of Betsson in Brazil, stated: ”Driven by innovation and sport, the synergy of this partnership is in line with what we seek for Betsson on Brazilian soil, which is to position online betting as a serious and safe entertainment platform.
“It also serves to further increase our brand recognition in the South region of Brazil.”
In addition to the front of shirt sponsorship, the deal between the two will see Betsson’s branding placed on the lower back of Athletico’s jersey, as well as becoming the first Hurricane sponsor to represent the women’s kit.
“We are delighted to have Betsson as a sponsor,” added Mauro Holzmann, Athletico’s Commercial, Institutional Relations, and Marketing Director. “A company operating worldwide with expansion projects that coincide with Athletico’s goals of becoming a reference in football. We are sure that we will do great projects together.”