Great Canadian Entertainment rebrand reflects ‘first-class’ ambitions

River Rock Great Canadian

Great Canadian Gaming Corporation has become Great Canadian Entertainment as part of a rebrand that introduces a fresh website and loyalty rewards program.

In a bid to “set a new industry standard for gaming entertainment in Canada,” the move follows the threat strike action at a selection of the group’s casinos in recent weeks due to issues concerning wages, benefits and pensions.

“Our new rewards program and brand launch reflect our number one priority to offer a first-class gaming and entertainment experience for our guests,” said Tony Rodio, Chief Executive Officer, Great Canadian.

Great Canadian Rewards will permit members to earn and redeem loyalty rewards at any of 12 destinations across Ontario. Members can earn rewards without the need for a physical card, with the program to also include a mix of new benefits and premium choice partners for a superior gaming experience.

This launch across Ontario comes as the company continues to make significant investments and upgrades across the province, including Casino Woodbine, coming in 2023, and the expansion of Pickering Casino Resort opening later this year.

“Diversifying our amenities, by way of additional hotels, entertainment venues, and more food and beverage offerings, elevates the guest experience while making a significant, positive economic impact in the communities where we operate,” stated Matt Anfinson, Chief Operating Officer, Great Canadian. 

“We’re very excited about our new corporate strategy and the investments we have in progress, and those to come.”

Casino Woodbine, located in Toronto, Ontario, and one of Great Canadian’s 25 destinations across Canada, is currently undergoing redevelopment and expansion as the largest capital project in its history. 

Once completed in 2023, the facility will feature a new 400-room hotel, entertainment venue with seating for 5,000 guests, expanded gaming floor, and array of food and beverage options. 

Furthermore, Pickering Casino Resort, located in Pickering, Ontario, will open its own 275-room hotel, entertainment venue with seating for 2,500 guests and additional food and beverage amenities later this year.

“We’re extremely proud of our new offerings and what is about to come,” concluded Rodio. “Our new brand and new rewards program reflect our clear vision for the company’s future. We want to give our guests a sought-after destination and entertainment experience that ups the ante for the gaming industry in Canada.”