Crab Sports alliance provides a ‘strong opportunity’ for GiG

Gaming Innovation Group has secured its maiden US focused partnership since its acquisition of Sportnco earlier this year, with the group progressing a deal signed in June alongside Crab Sports.

Following the signing of a head of terms agreement, GiG has stated that it has subsequently formalised the link-up that will see the delivery of its platform and sportsbook to Maryland.

Powered by the group’s technology and architecture, the turnkey solution to be gained by Crab Sports includes the technical platform and sportsbook, all powered by GiG’s data and rules based solutions. 

Maryland’s sports betting market, reported GiG, is anticipated to generate $217m of revenue in year one alone, with both parties stressing much optimism for the future of the partnership.

Sports wagering in Maryland was legalised in 2021 but is still limited to retail sportsbooks, with online sports wagering not expected to launch until next year.  

Richard Brown, CEO of GiG, said: “I am excited to be partnering with a localised brand like Crab Sports in Maryland, US. We view the Maryland and the wider US market as a strong opportunity given our expertise in personalisation and building a unique customer experience. 

“We believe we can partner with brands, such as Crab Sports, and truly provide them with a differentiation on the market and help them compete against the nationwide tier one players. 

“We look forward to working with the excellent team at Crab Sports to help build a brand and an experience that will stand out in Maryland.”