Esa Gaming has praised a “hugely exciting” partnership as the games provider gets set to make its maiden manoeuvre into the Greek market alongside Betshop.
The link-up with the online sports betting and igaming operator will see Esa Gaming integrate its entire suite of EasySwipe titles, which includes games such as Goal Mine, Joker Poker and Basketball Mine.
This igaming portfolio aims to permit operators to increase their cross-selling capacity between sportsbook and casino without cannibalising revenue channels. This, it is hoped, will drive an uptick in engagement and player loyalty.
Effie Tsekoura, Casino Manager for Betshop.gr, noted: “ESA Gaming’s unique EasySwipe titles are perfectly designed for cross-sell, sitting at the junction of sportsbook and casino, so it made perfect sense for us to partner with them.
“It’s an innovative, exciting range of titles and we’re looking forward to seeing how they are received by our players.”
The supplier has hailed its latest market entry as “an important milestone” as it looks to maintain its global expansion following what the group said were “major commercial integrations” in Italy during recent months. ESA Gaming also holds licences and certifications in Portugal, Sweden, Romania, Denmark and Colombia.
Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “Taking our games live in Greece for the first time is hugely exciting for us, and we’re very proud to have achieved this milestone.
“We are extremely bullish about the potential for our non-traditional gaming products in the Greek market, and look forward to our first foray into the region.”