MGA Games’ internationalisation strategy accelerates via Betfair


MGA Games has made further strides in Colombia, a region hailed as an “important part of our internationalisation strategy,” after teaming-up with Betfair.

This latest commercial tie-up rolled-out by the igaming developer will see further depth gained in wider jurisdiction that is further praised as “an important market for us”.

Under the terms of the integration agreement, the operator has launched its first selection of MGA titles, which include five-reel slot games such as Golden Throne, Gold Mermaid by Renata Gonzalez, Wild Africa, Lucky Dragon, and Castle Slot.

All are mobile responsive and feature an MGA Games triple view system that aims to deliver a heightened gaming experience across all devices.

Javier Lanfranchi, Sales Director at MGA Games, commented: “Latin America is an important market for us. And continuing to position ourselves in Colombia is an important part of our internationalisation strategy. 

“To do this with a partner like Betfair, one of the most important international operators with whom we have an excellent collaborative relationship, is greatly satisfying for us. We are sure this will be a highly positive relationship for both parties. 

“At MGA Games, we create unique localised products that meet the highest quality standards, and we are sure that Betfair Colombia users will love them.”

The Flutter Entertainment brand announced the launch of online sports betting and gaming products in Colombia via the group’s Betfair brand earlier this year following the receipt of a licence from Coljuegos, the country’s gambling regulator.