Flutter Entertainment has announced the launch of online sports betting and gaming products in Colombia via the group’s Betfair brand, with the company lauding the region’s significant growth over the past five years.

The announcement follows the receipt of a license to operate from Coljuegos, the country’s gambling regulator, in December of last year. 

Under the terms of the new framework, players based in Colombia will gain full access to sports betting, casino and virtual gaming products at Betfair.com.co, which will be available across desktop and mobile devices. 

As the first regulated online gaming market in Latin America, Betfair says that “Colombia is paving the way for gambling regulation on the continent and holds a huge amount of growth potential for licensed operators”.

Betfair already benefits from a significant presence in South American football as an official sponsor of the two main CONMEBOL annual tournaments, Copa Sudamericana and Copa Libertadores. 

Dan Taylor, CEO of Flutter International, a division of Flutter Entertainment, said of the announcement: “We’re proud to have been awarded a license by Coljuegos and to offer our range of Betfair gaming and sportsbook products to customers in Colombia. 

“The launch is in line with our strategy to grow in international markets and our commitment to bring the best products and safest gambling experience to life for Colombian customers.”