Grand Casino Luzern delivers Swiss depth for Pragmatic Play

Pariplay has enhanced its Switzerland presence as the subsidiary of NeoGames signs a deal with Casinò Lugano.

After undertaking a significant Latin American focus during recent weeks, Pragmatic Play has expanded its presence in the Swiss market alongside Grand Casino Luzern’s online brand mycasino.

Under the terms of the agreement, the online casino’s customers will be provided with access to a slot portfolio that includes titles such as Sweet Powernudge, Santa’s Secret Gifts, Gates of Olympus, Sugar Rush and The Dog House. 

Wolfgang Bliem, CEO at Grand Casino Luzern, stated: “Forming partnerships with businesses that share our passion for gaming has always been important to us, so an agreement with a giant like Pragmatic Play is a momentous win.

“We are excited to launch the slot content with our online platform mycasino and expect the provider’s award-winning products to go down a treat with our customers.”  

Across recent weeks the igaming supplier has adopted a LatAm flavour courtesy of a number of commercial tie-ups, with Venezuelan growth achieved via Liderendeportes, Brazil targeted though JK Bet and BetBastet, a bplay alliance extended to Argentina’s Entre Rios province and a further partnership with Peruvian operator Tinbet also disclosed.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said of the group’s latest tie-up: “We are delighted to expand our footprint in Switzerland and take our distinguished slot vertical live with a leading brand in mycasino.  

“The Swiss online market is one that we have made strides in over 2022, taking our products live with a number of key operators. This agreement will ensure we can entertain an ever-broadening player base with proven slots that are loved by players all over the globe.”