Pragmatic Play has maintained its Latin American focus after inking a pair of multi vertical collaborations to strengthen its presence in the Brazilian market.
The first, which comes alongside JK Bet, will see the igaming provider supply its range of slots, live casino and virtual sports content in a region that the provider noted “continues to provide significant commercial opportunities”.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “It is fantastic to be able to welcome JK Bet to our family of valued partners; its platform is another that will prove valuable in enhancing our profile in what is an important market for us.”
Among the slots to be made available are Sword of Ares and Big Bass – Keeping it Reel, Sugar Rush and Gates of Olympus, in addition to live casino offerings such as Sweet Bonanza CandyLand and Mega Wheel.
Virtual Sports content completes the provision with titles such as Force 1, as well as football, horse and greyhound racing set to make their way to the operator’s player base.
Caio Felipe, CEO at JK Bet, said: “Pragmatic Play’s content offering is as comprehensive as it is high quality and being able to secure three verticals at once is great business for us. The addition of this huge range of new games will be incredible news for our players and our brand.”
Furthermore, the online casino content supplier has also disclosed a commercial tie-up with BetBastet, which will also take onboard the aforementioned trifecta of gaming segments.
A spokesperson for the operator said: “The variety of Pragmatic Play’s multi-product offering places it in a league of its own, and we are so excited to share this new content with our Brazilian players.
“We expect our engagement metrics and revenues to receive a real boost from this major addition and we couldn’t be happier with the terms of the agreement.”
Reinforcing its focus on the region, Pragmatic Play emphasises that Brazil is a “source of boundless commercial opportunity,” with the group looking to mirror its growth in the country across the wider continent.
“Brazil continues to exert itself as an extremely promising region for us, and the addition of BetBastet to our ever-growing partner network serves as evidence of this,” Arias noted.
“We’re thrilled to be given the opportunity to elevate yet another brand with content from three of our most promising verticals and expect the products to resonate strongly with Brazilian players.”