Bragg Gaming Group has been awarded a B2B supplier licence in Sweden, allowing the company to continue to provide content to operators in the country once new regulations are enforced.
Under new regulations, all suppliers to the Swedish gambling industry must be licensed with Spelinspektionen, the country’s regulator, by July 1 to keep operating in the market legally.
The licensing process was introduced as part of Spelinspektionen’s efforts to reduce the amount of offshore online gambling that takes place in Sweden.
Active in the Swedish market since 2019, the newly awarded supplier licence permits Bragg to continue supplying content to the country’s gambling operators via the Bragg remote games server once the new rules are implemented at the beginning of next month. Bragg added that Sweden is also an important market in the company’s overall European strategy.
“Our commitment to compliance is a core part of our strategy wherever we supply our content, so we’re delighted to be able to continue to support the regulated industry in Sweden,” noted Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group.
“We’re constantly responding to changes in legislation to stay ahead of the curve, and to be able to provide our growing, exclusive and localised content portfolio in the multiple international regulated jurisdictions that our customers operate in.”
Bragg joins a list of gambling companies that have received a Swedish licence from Spelinspektionen in the past couple of months, including Kalamba Games, RAW Group, Jelly, Octoplay and Stakelogic.
Back in May and as part of Q1 results, Bragg Gaming CEO Yaniv Sherman noted that he was “confident” that the company’s momentum from the first quarter could be maintained throughout 2023 to produce “near and long-term shareholder value”.