Betsson has disclosed the latest stage of its European expansion after being granted a licence for the regulated Serbian online casino ecosystem.

This latest stage of the digital operator’s geographic expansion strategy has been undertaken through the Rizk brand, which was purchased from Gaming Innovation Group over three years ago.

The €33m April 2020 transaction saw Betsson acquire GiG’s Zecure Gaming B2C vertical, which included the Rizk brand as well as sister entities Guts, Kaboo and Thrills and related operational entities.

A Serbian entry comes as the company looks to deepen its foothold across its Central and Eastern Europe and Central Asia division, which was revealed as being a significant contributor to Betsson’s performance through the second quarter.

After revealing that revenue through the April-June timeframe increased 27 per cent to €236.8m (2022: €186.3m), the CEECA region was found to the group’s largest segment via a 68 per cent revenue uptick to €102.6m (2022: 61.1m).

This, it was said, was driven by a strong betting and gaming showing and growth across Croatia, Greece and Georgia, while “the Baltics continued to develop well”.

“I am proud to welcome Serbia as yet another locally regulated market for Betsson. Our vision is to offer the best customer experience possible and through the brand Rizk we are now ready to deliver a best-in-class online casino offering in Serbia”, commented Pontus Lindwall, President and CEO for Betsson.

This latest point of entry follows a European expansion via a bolstered presence in Denmark with the rebranding of into Betsson, while the group’s Inkabet entity recently saw its Peruvian platform enhanced courtesy of Greentube.