Enteractive has agreed to provide its reactivation services to Spinwise across multiple brands in several global markets to help the operator “win back active players from lapsed accounts”.
The two parties have been working together since last year when Enteractive partnered with the Winnerz brand for personalised retention and reactivation services, enabling the company to optimise its revenue generation.
This campaign has been described as “successful”, resulting in Spinwise expanding the partnership across their other brands – including Wisho and Trickz – utilising Enteractive’s proprietary (Re)Activation Cloud technology platform.
“At Spinwise, we take fun seriously, so Enteractive is the perfect partner for reaching players who need a more personalised approach to renew their entertainment with our brands,” commented Peter Kovisars, CEO at Spinwise.com.
“In order to maximise potential LPV across all our player segments, Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement.”
Enteractive’s proprietary (Re)Activation Cloud technology platform offers “fast and seamless integration of selected player databases”, native-speaking sales agents to engage with players and one-to-one outreach by phone, all with responsible gambling best practices included.
Andrew Foster, Chief Business Officer at Enteractive, added: “We’re excited to be working with Spinwise as their iGaming brands are quickly making inroads in a number of global markets.
“They see the untapped potential of the lapsed player accounts, and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”
