GAMSTOP has cited the influence of a range of football clubs and sports organisations as being key in ensuring the success of a second annual self-exclusion awareness day.
This officially took place last month after the UK’s independent self-exclusion scheme showcased #TakeBackControl2023 in a bid to raise awareness of the service across social media channels.
This called on the support of numerous organisations, most notably those in the sporting ecosystem which are noted as “a key demographic” for the group.
Football clubs from all four divisions of the professional game in England supported the initiative, with these including Crystal Palace, QPR, Bolton Wanderers and Crewe Alexandra.
In Scotland, Ayr United and Livingston FC supported a self-exclusion day whilst Welsh Premier League Champions, The New Saints FC, also shared GAMSTOP assets.
In addition, the group also updated that it is currently in discussions with one unnamed Premier League Club to provide gambling awareness workshops.
In addition, other sports organisations taking part included the Professional Darts Players Association and the Professional Players Federation.
Social media activation efforts reached over five million users across all platforms, with these posts supplying essential information about registering with GAMSTOP.
“Everyone at GAMSTOP is incredibly grateful to the football clubs and sports organisations who supported our second self-exclusion awareness day, and we were delighted to welcome new partners this year,” stated Fiona Palmer, CEO of GAMSTOP.
“Sports fans are a key demographic for us, so we know how important they are in reaching these audiences through their own social media channels”.
More than 400,000 consumers have registered with GAMSTOP since its inception in 2018. Recent GAMSTOP data reported a 12 per cent increase in sign-ups to its self-exclusion service in the first half of 2023 in comparison to the previous year, including a 30 per cent uptick in sign-ups from 16-24 year olds.
