Reflex Gaming has been added to First Look Games’ roster of igaming providers as the latter looks to enhance the visibility of its online casino content.
Platforming its entire content catalogue with First Look Games, Reflex will host game assets, information and demo games in a branded library to showcase its range of online casino titles to FLG’s network of approved affiliates.
Elliott Resnick, Co-Founder and MD of First Look Games, stated: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.
“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.
“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”
Hosting products on First Look Games’ affiliate platform will allow the studio to present potential operator partners, and other affiliates, with an exclusive look at inbound slot titles available up to two weeks before official releases.
With that in mind, Reflex Gaming has announced plans to utilise First Look Games’ affiliate functions with its upcoming slot release, 8 Balls of Fire.
To fall in line with industry regulations, Reflex Gaming’s demo games will use age verification facilitated by 1account. This will allow the supplier’s demo titles to be accessed in highly regulated markets that restrict unverified access to demo pages, such as the UK.
“We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally,” added Mat Ingram, CPO at Reflex Gaming.
“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”
