Gamanza confirms launch of’s new loyalty program 


Igaming technology solutions provider Gamanza Group has announced the launch of a new loyalty program by The debut project is, said the firm, a first-of-its-kind in the regulated Swiss igaming market. 

In a statement, the company said that the program delivers a “fresh gaming experience, enhancing player loyalty and providing cross-promotion opportunities between the online brand and the Grand Casino Baden land-based casino”. 

Gamanza’s new player engagement business unit, Gamanza Engage, has collaborated closely with to develop a bespoke loyalty program that enhances the omnichannel player experience. 

Players accumulate points for their gaming activity and move through a ranking system with multiple sub-levels that deliver personalized rewards at each step. Jackpots coins are collected and can be spent in the reward shop on special bonuses, technology gadgets and vouchers that can be redeemed at the Grand Casino Baden restaurant and casino. 

Other engaging tools include level and coin boosters that allow players to accumulate points or coins faster for a set period of time. A new marketing initiative has also been introduced, as can offer the chance to earn more points and coins on selected games, game categories or specific providers during a promotional period. 

Delia Töpfer, Head of Customer Success Management at Grand Casino Baden, stated: “The launch of the loyalty program is a huge milestone in the history of Thanks to the collaboration between our team and Gamanza, we have been able to bring this significant part of our brand marketing strategy to fruition.” 

Robert Civill, Chief Commercial Officer at Gamanza, added: “We’re very proud to see this project go live. We sincerely believe that what we are bringing to the online gaming market with Gamanza Engage is going to set new standards for the industry.

“With more gamification mechanics ready to go, we can’t wait to see the evolution at, and to work with more operators on their loyalty and retention strategies.”