BetMGM has further activated its ambassador partnership with Vanessa Hudgens as the actress lead the operator’s latest advertising campaign video titled ‘Library of Games’.
Having premiered yesterday, the 30-second clip produced by 72and Sunny saw Hudgens travel through a library with each room showcasing a different casino game theme activated by her use of the BetMGM app.
The games showcased include slot releases Bellagio Fountains of Fortune, MGM Riches Sapphire and BetMGM Gold Link & Win, while Hudgens ends the advert taking part in a game of dice.
“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an igaming or sports betting company, but as an entertainment experience,” commented Matt Prevost, BetMGM’s Chief Revenue Officer. “This is an incredible collaboration that will keep audiences old and new engaged.”
The video was directed by Calmatic, a Grammy award-winning music video director that has worked with the likes of Anderson .Paak and Tyler the Creator and directed the video for 2020 hit ‘Old Town Road’ by Lil Nas X and Billy Ray Cyrus.
Geno Burmester, Creative Director at 72andSunny, added: “The igaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.”
“Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.”
BetMGM’s latest advertising campaign has seen the operator utilise its celebrity ambassadorships once again, having recently used Chris Rock to launch its UK-facing brand.
