BetMGM aiming to evolve entertainment with Vanessa Hudgens

MGM Resorts
Image: Alizada Studios/Shutterstock

BetMGM has lauded an ambassadorship that will be “instrumental” in the company’s evolution, following an agreement with Hollywood star Vanessa Hudgens.

The actress, producer, singer and entrepreneur will feature in upcoming marketing campaigns, promotions and social media content for BetMGM’s igaming and casino platforms.

“Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM’s ongoing evolution as an entertainment company,” explained Matt Prevost, Chief Revenue Officer, BetMGM.

Hudgens rose to fame in the mid 2000s, following her role in the hugely successful High School Musical series. As a young Disney star, she found her way to many feature films roles, starring in Spring Breakers, Bad Boys for Life and last year’s Tick, Tick…Boom!

In addition to appearing on Broadway in live productions such as Gigi and Grease: Live and producing Netflix series The Princess Switch, the actress has delved into the business industry, co-founding brands KNOW beauty, Caliwater and Tom Ashbourne Craft Spirits.

Prevost added: “We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways.”

This ambassadorship deal comes shortly after BetMGM expanded its homeland influence by securing a three-year sponsorship deal with New Jersey Transit, rebranding one of the state-owned routes to the BetMGM Meadowlands Rail Line.