Betsul has announced the appointment of Fernando Garita as CEO, in a bid to boost growth across Latin America.
Bringing a wealth of experience, Garita will aim to enhance the service provided to fans and bettors in the South American region.
In his career, Garita has most recently worked as Regional Director and Business Development Director at Betcris, as well as other companies in both Latin American and Asian markets.
A Betsul statement read: “We are confident that their strategic vision and pursuit of excellence will help us remain at the forefront of the sector and provide exceptional services to our customers in various locations.
“With this new addition to the workforce, Betsul reaffirms its commitment to continuing to offer the best experience to its customers. Created in 2019, the company is the first bookmaker in Brazil to obtain the RA1000 seal from Reclame Aqui, in addition to offering a complete 24-hour support network.”
Garita is also a member of the International Masters in Gaming Law, a non-profit firm that promotes healthy expansion and development in gaming markets across a network of executives. In his academic career, the newly appointed Betsul CEO studied at the University of Michigan, where he was awarded a certificate for managers in the digital transformation sector.