NorthStar Gaming has targeted Ontarian growth after forming an alliance with BettorView to reach land-based players across restaurants and bars within the Canadian province.
The supplier will provide both its NorthStar Bets sports betting and online casino product to BettorView, integrating it into the latter’s plug-and-play solutions which offer igaming content at land-based venues.
As a result of the deal, BettorView will enter Canada for the first time, using NorthStar’s igaming products to offer its betting terminals to restaurant and bar businesses across Ontario.
Michael Moskowitz, Chair and CEO of NorthStar Gaming, stated: “Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences.”
“The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment.”
The move sees NorthStar become BettorView’s first Canadian igaming partner, as the Toronto-based supplier looks to ‘further expand player acquisition’ in its home nation.
“NorthStar is the ideal partner for us to initiate our entry into Canada with our technology,” added Javier Vargas, CEO of BettorView. “Our technology allows our gaming and venue partners to customise and localise content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general.
“As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we’re proud to partner with them.”
