When words such as “revolutionary” and “pioneering” follow predictions of a “masterpiece” in the making, your interest is most certainly going to be piqued.
This is especially true when it concerns Evoplay, a company that has previous with not just pushing the boundaries, but arguably elevating them beyond the stratosphere.
In 2024 the studio is plotting to take the industry by storm once again when a 3D street racing title, featuring elements of skill, follow 2020’s RPG influenced Dungeon: Immortal Evil and third-person shooter Star Guardians.
In conversation with CasinoBeats, CEO Ivan Kravchuk elaborates on a development strategy that it could be said steps beyond the norm, what we can expect from 2024’s flagship release, unique activations and jurisdictions of target.
CasinoBeats: Evoplay is well known for pushing the boundaries within igaming. Before we look at what’s to come, let’s cast our minds back slightly and look at what brought about this focus in aiming to break the norm?
Ivan Kravchuk: Evoplay has been a vanguard in the igaming landscape, propelling boundaries with a commitment rooted in shaping the industry future. Our journey embarked with a genuine goal to redefine the igaming landscape and carve a significant niche in the online entertainment domain.
While the internet has catapulted cinematography and social networking into new dimensions, the evolution of the gambling sector has noticeably lagged behind.
Recognising this stagnation, we immersed ourselves in the market, crafting top-tier games and fundamentally reshaping business paradigms. Our mission crystallised into pioneering innovations, seamlessly blending contemporary trends with timeless classics to create revolutionary gaming products.
Thriving on challenges, we catalyse global development, enhancing business value for partners and elevating the gaming experience for existing igamers and the emerging player generation. Our professional pride emanates from embracing the path of innovative evolution and steadfastly navigating its course.
CB: Have players been receptive to this type of content that, you could say, differs from what they would typically expect to see from a slot?
IK: Understanding players’ perceptions of innovative content is pivotal, considering the diverse audience and game types. Whether a revamped classic or cutting-edge 3D experience, new offerings undergo phases of adaptation and acceptance. The younger generation embraces experimentation, while fans of timeless classics choose more cautiously.
As providers, our mission is experimentation, facilitating user adaptation to fresh gaming experiences through meticulous content development and strategic marketing campaigns.
Our Star Guardians flagship game launch, a groundbreaking third-person shooter, exemplifies this. The strategic warm-up not only familiarised our partners with our innovative product but also struck a chord with players, solidifying Star Guardians as a pivotal catalyst for Evoplay.
Offering a unique experience to players and expanding the audience for operators, we garnered industry accolades, elevating the igaming sector to new heights.
It underscores our adept recognition of resonant elements and the immense potential within revolutionary games, a trajectory that will continue with our upcoming flagship game.
CB: Looking into 2024 and Evoplay has a flagship release planned. Could you talk us through what we can expect from this? The company has previously described this as a “masterpiece”, how is this so?
IK: Preparations for our 2024 flagship game release, underway since 2023, position it as a technological breakthrough in online gambling. Our new flagship title integrates classic gaming techniques, modern design, and innovative elements. It is poised to be a revolutionary browser game, marking a pioneering stride in the industry.
Using our best practices from past flagship products, we unveil a state-of-the-art 3D game, allowing partners to cater to next-gen and conservative igamers.
Noteworthy is our chosen theme – street racing – a popular yet unexplored territory in our portfolio. This expansion promises an absolute blast to the igaming realm.
CB: Evoplay has previously been creative in its marketing strategy and techniques. What activations to this end can we expect from this flagship release?
IK: Evoplay consistently pioneers a distinctive approach in presenting flagship games. Having earned numerous accolades and prestigious awards for our previous flagship title, Star Guardians, we are committed to ensuring the unveiling of our new top-notch flagship becomes even more memorable.
As the official release is on the horizon, we’ve kickstarted the excitement with an exclusive offline presentation in sunny Malta, preceding the SiGMA Europe event in November.
The revelation of our new 3D racing game took centre stage, during an exclusive party inaugurating an impactful marketing campaign. Partners immersed themselves in the game’s world, relishing the adrenaline of virtual races. Enthusiastic feedback fuels our dedication to further activities in a similar format.
Our new title empowers players to uniquely influence the game’s outcome through skill — an innovative feature in the igaming world. As the official release approaches, the intensity of our marketing campaign will rise, supported by an array of captivating promotions.
CB: Which regions are you primarily targeting with this title? And why do you expect to witness success here?
IK: Our global strategy places a premium on engaging a new generation of players, explicitly targeting the youthful demographic with our 3D racing game.
However, at the same time, the new flagship product from Evoplay has a global focus, aiming to captivate diverse players who appreciate high-quality, immersive settings and unforgettable experiences.
Geographical constraints assume a secondary role, as enthusiasts of these qualities are present in every region and user cohort across Europe, Latin America, and beyond.
This strategic launch isn’t solely about meeting gambling preferences; it’s crucial for Evoplay’s mission. We are reshaping the igaming landscape, establishing new standards, and setting benchmarks for the future of online entertainment. Distinguishing us is creating a WOW factor in the industry, and we are poised to leave an enduring impression.
