In an industry awash with a plethora of similar content and accompanying solutions, Platipus is looking to take one of these, namely a tournament tool, and add its own spin to drive additional value for clients.
Below, Viktoriia Zabarylo, Marketing Manager of Platipus, addresses just how the solution will differ, what impacts will be felt when it comes to revenue, retention and engagement, the importance of customisation and these associated effects and much more.
CasinoBeats: Could you talk us through the decision to develop and ultimately introduce a tournament tool?
Viktoriia Zabarylo: This decision stems from our idea of delivering the best gaming experience for the players and cultivating successful partnerships with our clients. To achieve this, we’ve found new solutions such as leveraging the tournament tool.
By doing so, our clients can benefit greatly as it increases player engagement and retention rates. Simultaneously, players will enjoy a more exciting and delightful gameplay experience. This integration is perfectly aligned with Platipus’ goals, and we’re delighted to see proof of it.
CB: On the surface, it could be argued that the industry has an array of similar such offerings. How will Platipus’ solution differ from those already in the market?
VZ: Platipus’ tournament tool offers 100 per cent customisation, allowing clients to tailor tournaments to their unique needs. Operators enjoy flexibility in parameters like timing, duration, minimum bet, prize pool allocation, game selection and more.
The tool supports all our games, including themed ones for special events, and accepts various currencies, including cryptocurrency. Moreover, it provides multiple rules for determining winners, simplifying the player experience.
This ensures even less experienced players can easily understand and enjoy participating in tournaments.
CB: What findings have been discovered thus far, through either testing phases or beyond, when it comes to revenue, retention and engagement as a direct result of the tool?
VZ: We have observed that running regular tournaments is very likely to significantly improve player retention and player engagement. On average the monthly total bet amounts for projects that started running tournaments on a regular basis have increased by 30 per cent. This also leads to an average increased GGR of 20 per cent.
CB: You have included a number of customisation and personalisation aspects within the tournament tool. What additional benefits will these deliver from both a client and player perspective?
VZ: From a client’s perspective, the provided features enable them to customise tournaments based on their specific requirements, resulting in a unique and distinguished offering every time.
For players, customisation and personalisation add value to their gaming experience by allowing them to participate in tournaments that align with their preferences.
This ensures that players of all types can find the tournament that suits them, leading to increased player satisfaction and engagement.
CB: Do you have any further updates planned to heighten the impact of your tournament tool further still?
VZ: Our tournaments serve as the foundation for a larger gamification experience that includes missions, bonuses, and the unveiling of additional features.
Our objective is not only to offer a tournament tool but an ecosystem that engages players with a diverse mix of challenges, rewards, and interactive elements.
CB: You state that tournaments are “just one of the many ways” to provide “an exceptional gaming experience”. With this in mind, what further introductions can we expect from Platipus?
VZ: More exciting and fun-filled slots are in our portfolio. Our team is continuously working on developing innovative and unique casino games that push the boundaries of entertainment.
We are committed to delivering new and captivating experiences to our players, including the introduction of new game genres, immersive storytelling elements, and advanced gameplay features.
Our goal is to provide a comprehensive and exceptional gaming experience that keeps players engaged and entertained for years to come.
