BetMGM has continued to expand its UK market exposure through sports sponsorship, announcing a new collaboration with the Clarence House Chase Raceday at Ascot on January 20.
The deal will include the headline sponsorship of the feature contest on the day, the £175,000 Grade 1 BetMGM Clarence House Chase.
Sam Behar, UK director of BetMGM, commented: “We’re delighted to be partnering with Ascot for such a prestigious fixture. It’s a proud moment for BetMGM to be title sponsor for this huge event in the racing calendar, further solidifying our commitment to horse racing. Now we just can’t wait to watch the action, hopefully with a fantastic battle between Jonbon and El Fabiolo.”
Total prize money on offer at the BetMGM Clarence House Chase Raceday in 2024 will be a record £415,000 across the seven races, up 13 per cent from the £366,400 on offer in 2022 (2023 abandoned).
BetMGM will sponsor five other races on the card including the £60,000 Grade 2 BetMGM Mares’ Hurdle (Registered as The Warfield) won by the likes of Roksana, Magic Of Light and Vroum Vroum Mag.
Felicity Barnard, Commercial Director and Deputy CEO at Ascot Racecourse, added on the link up: “We are thrilled to welcome BetMGM on board as raceday sponsors at Ascot and look forward to working with them across the BetMGM Clarence House Chase Raceday.
“We are excited about growing this relationship with them and their support is crucial in helping us to deliver record-breaking prize money for the day. The BetMGM Clarence House Chase is always one of the highlights of the season and it is shaping up to be another high-class running of the race.”
It builds on the already expansive portfolio of BetMGM, with the firm having linked with Newcastle United, Manchester City and Premier League Darts, in a bid to maximise engagement and customer acquisition upon UK entry.
Bolstering awareness around its igaming offering, the operator also partnered with legendary comedian Chris Rock for a series of promotional material.
