Caesars Entertainment has upgraded its Caesars Palace Online Casino app with a multi-lobby navigation layout, inspired by the Caesars Palace Las Vegas casino floor.
The new look features curated lobbies dedicated to popular game concepts, including slots, table games and live dealer, giving players a way “to quickly access their favourite games”, while also being able to discover new games.
Caesars’ upgraded app also offers users a ‘For You’ tab, highlighting recent games played alongside titles customers may be interested in based on their activity.
“We take pride in setting industry standards in everything we do, and the online casino experience we provide to our players is no exception,” commented Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“The newly upgraded Caesars Palace Online Casino app delivers on our player promise to raise the bar in terms of functionality, ease of use, and enjoyability. This new mobile app strengthens our ability to provide our players with an experience that is fully customised to their online play habits while leveraging our unrivalled Caesars brands and omnichannel experiences that can’t be matched.”
Caesars has stated that the upgraded Caesars Palace Online Casino app will provide “lightning-fast functionality” including near-instant lobby and app loading times to browse for games and a search tool to find titles.
The operator noted that loading screens feature the online casino’s signature colours. At the same time, the app’s natively built interface offers a “familiar feel” with a modern design and a “uniquely innovative layout”.
In addition, Caesars Digital’s partnerships provide the app with a “steady stream of new bespoke and exclusive title additions alongside player-centric promotions” from gaming suppliers.
The app also allows customers to earn rewards through the operator’s customer loyalty program, Caesars Rewards.
Michael Mastrangelo, Vice President of Product, iGaming at Caesars Digital, added: “Caesars Palace Online Casino’s refresh is centred around giving our online casino players an experience that stands out from the ordinary.
“Our new mobile app redefines the online casino player experience with seamless functionality and product innovations that are brand new to the industry.”
Caesars Palace Online Casino enforces an enhanced 21-plus gaming policy and is available in New Jersey, Pennsylvania, Michigan and West Virginia in the US and Ontario in Canada.
