Buzz Bingo has deepened its partnership with Future Anthem by launching real-time personalisation across its operations, powered by Anthem’s flagship product Amplifier AI.
As a result of the collaboration, Buzz Bingo will tap into advanced personalisation by using Anthem’s deep artificial intelligence models that drive automation of the player experience.
David Swaine, Head of Product, Slots & Games at Buzz Bingo, said: “Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention.
“We are thrilled to be working alongside Future Anthem – true leaders in the field when it comes to leveraging data using technology and AI.”
Buzz Bingo’s integration includes an advanced game lobby recommendation system that personalises content suggestions for players in every category, whilst also able to differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis.
The online bingo firm will also employ Anthem’s real-time decision models to accurately predict the likelihood of player exits, before triggering bonuses and recommending appropriate interactions to ensure players remain entertained with improved gaming experiences.
Chris Conroy, Chief Data Officer of Future Anthem, added: “Integrating Amplifier AI into Buzz Bingo’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities.”
