BetMGM has bolstered its US igaming offering through a collaboration with White Hat Studios.
The link will see the firm use its new promotional tool ‘Win Spins’ as it looks to enhance its free spins capabilities.
Armen Tatarevic, VP Gaming at White Hat Studios, said: “While the US online sportsbook sector is driven by innovations and fierce bonusing competition, the digital casino market is trailing behind its ‘older brother’.
“By introducing Win Spins, we are modernizing the way in which players receive promotional rewards and making them far more enjoyable. We’re excited to have launched Win Spins initially with BetMGM and we have seen fantastic player engagement from the initial campaigns.”
The functionality, which is being rolled out across multiple states with BetMGM for a limited period before being made available to all operators, provides players with a guaranteed winning experience when they are awarded win spins as part of a promotional campaign.
Win Spins by White Hat Studios has been designed to ‘significantly enhance the player experience’ as it places a focus on removing the impact, guaranteeing an amount of Win Spins up front.
CasinoBeats Breakdown: The move by BetMGM underlines that key US operators are placing a significant focus on slots when it comes to improving the player experience. Clearly innovative and unique slots features can play a key role in the efforts of firms as they look to elevate the user experience and boost player retention and acquisition.
