AvatarUX celebrated its premier move in the US igaming market after securing an exclusive slot launch with Caesars Palace Online Casino in Michigan.
Hoping to use the deal as “a launchpad to further our growth in North America”, AvatarUX has offered the Caesars Entertainment subsidiary an exclusive US launch of its established PopWins title, KokeshiPop.
Lara Falzon, CEO at AvatarUX, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our US market entry with such a prestigious brand.
“KokeshiPop is a proven performer and one of our most exciting, fast-paced PopWins games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”
The game was taken live via Caesars Palace’s Michigan online casino on February 27, with more titles set to be included as the partnership develops.
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, stated: “We are pleased to be the first operator in the US to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our igaming platforms.”
AvatarUX’s US debut marks the beginning of its US expansion with Light & Wonder. The duo formed a distribution agreement 18 months ago, with AvatarUX aiming to boost its presence across North America.
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”
