Writing for CasinoBeats, Campeón Gaming CEO & Co-Founder Marinos Shiapanis explains the company’s strategy and goals for 2024 and unveils a “new era” in the company’s history.
In the ever-evolving and competitive igaming landscape, where adaptability and innovation are paramount, we have showcased a deep comprehension of market trends and adopted a proactive approach to set and achieve ambitious goals. This foresight positions Campeón Gaming among the industry’s key players, redefining operational excellence.
Unveiling the New Era: Redefining Operational Excellence
With seven years of expertise in igaming and a track record of achieving significant milestones, we are embarking on a new era, aiming to redefine operational excellence.
Recognising the evolving market and the needs of both our target audience and operators, we strategically laid the groundwork for a transformative business phase. This initiative aims to elevate operational standards, positioning the company as a driving force in the evolution of igaming. Our advanced strategy prioritises improved services for a world-class gaming experience, emphasising a personalised and customised customer journey.
Redefining operational excellence involves a comprehensive enhancement of our business processes to achieve higher efficiency, productivity, and performance. We go beyond traditional practices, incorporating innovative technologies, embodying the core characteristics of adaptability, versatility and agility, and aligning operations with strategic goals.
The pivotal moment marking the dawn of a new era for Campeón Gaming was at ICE London 2024. At this exhibition, we boldly declared our determination to be an integral part of the evolution of the igaming industry and execute excellence.
Executing Excellence Through Strategic Refinement
Adaptability and flexibility lie at the core of our strategy, serving as the driving force behind our progress in the industry. These two fundamental elements set us apart, allowing us to easily navigate and thrive in the diverse landscape of European markets.
Our commitment to innovation involves recognising the challenging requirements of operators and tailoring solutions to align with their specific needs and visions. Our refined strategy strongly emphasises on the multi-brand and multi-jurisdictional model, showcasing our dedication to flexibility and adaptability, achieving sustained growth over the next three years and beyond.
Enhanced Player Experience: The Power of Personalisation
Personalisation and customisation in our offerings are also a crucial aspect of our refined strategy, as we recognise the paramount importance of delivering a thrilling and tailored experience to each player. In response to the demanding preferences of players who are seeking personalised experience, we place a strong emphasis on understanding their demands and needs. Since the igaming industry thrives on data-driven insights, we leverage the ability to meticulously analyse players’ profiles and align their preferences with bespoke experiences.
Our approach involves adopting a micro-segmentation model, delving into even the smallest detail of player preferences. Through this method, we aim to create a diverse array of target groups, ensuring that our offerings cater to a wide spectrum of individual tastes and interests. By prioritising personalisation and customisation, we aim to elevate the overall igaming experience, making it more engaging, with the unique desires of each player.
Revolutionising with an In-House Solutions Platform
A game-changer for Campeón Gaming was the incorporation of an in-house igaming solutions platform.
Recognising the need for tailored solutions that meet operators’ specific needs and visions, we displayed proactive and innovative thinking. We evaluated market opportunities and understood competitors’ weaknesses, seizing the opportunity to enter niche markets.
Our in-house Solutions Platform became a game-changer for the industry. Its competitive advantage lies in being designed by igaming operators for other operators, addressing the actual needs of the industry, and providing an unrivalled igaming technology stack for building, deploying, and managing engaging gaming experiences.
Campeón Gaming’s platform stands out by offering both Whitelabel and Turnkey Solutions, being a one-stop-shop. This versatility, combined with innovation, empowers operators to bring unique brands to life, enhancing their USPs and competitiveness in the market. The platform’s features, including engaging UI/UX, diverse payment options, and a wide gaming portfolio, offer operators limitless possibilities to customise and differentiate their offerings.
Also, by constantly forging strategic partnerships, we have broadened our Partners’ network, with over 140 payment partners, more than 120 gaming partners, and leading sportsbook partners in the industry, elevating both our platform and services.
Campeón Gaming’s Evolution: Strategic Initiatives and Milestones
Through strategic initiatives, we have achieved significant milestones, boasting over 150 employees and securing new offices in Athens and Thessaloniki, Greece. Anticipating the grand opening of our Nicosia, Cyprus office, in May 2024, this expansion underscores our dedication to continual growth.
The establishment of the new offices in Cyprus has resulted in the creation of additional job openings, contributing to the growth of Campeón Gaming’s workforce. The target audience is individuals with expertise in the fields of Technology and Payments, reflecting the company’s commitment to staying at the forefront of industry advancements and marking our next step to elevate our services.
Anticipating the Key igaming Trends for 2024
Looking ahead to 2024, the igaming industry is poised for significant trends, with a focus on creating a more personalised and customised gaming experience for customers. Dynamic offerings, mobile-friendliness, and a “one-click-away” model will be key elements in retaining player engagement. Additionally, operators are expected to strategically navigate more regulated markets, emphasising the industry’s commitment to transparency and compliance.
As the igaming industry advances in technology and caters to rising players’ demands, Campeón Gaming stands at the forefront, actively shaping the future and laying the foundation for growth and success.
