‘The biggest branded slot launch in history’ – BTG CEO Robinson

As part of its new deal Sony Pictures Television, Big Time Gaming has unveiled one of the most anticipated branded slots games of the year, which is based on the popular TV show, Who Wants To Be A Millionaire?

CasinoBeats caught up with the CEO of BTG, Nik Robinson, who detailed the what type of audience the game will appeal to, as well the importance of the Megaways element to this game.

Can you tell us more about the game and the elements that make it such an exciting game?

We have created a new Reactive Megaways mechanic for what is arguably the biggest TV brand in the world.

It really is our best yet! Who Wants To Be A Millionaire has a smooth, well-balanced base game and a feature that’s easy to trigger, yet it is off the chart in terms of volatility.

You could say it’s Bonanza or Extra Chilli, two of our most popular titles, dovetailed perfectly to the show. That said, it’s not a clone of either. It’s a whole new math model, with boosted Megaways in the feature and our patented V-Gamble system running the ‘Hot Seat’ where players can win up to 50 free spins.

What type of market do you anticipate this game will appeal to?

Who Wants To Be A Millionaire has been televised in over 100 countries worldwide, so the opportunities for brand recognition/player acquisition are mammoth. 

The gameshow’s studio has also been brought up to date, and Big Time Gaming has ported all the lights and action directly into the slot. In fact we believe that the pre-feature is the closest experience you can get to being on the show without having to endure the Grand Tour presenter first hand!

“…we’re distributing the game through Microgaming and Scientific Games, which will give us 100 per cent release coverage across hundreds of our operators partners”

There have been other variations of the Who Wants To Be A Millionaire game before, what about this game will help it stand out from the crowd?

Many reasons. First, it’s Megaways. It’s also hugely volatile with a x50,000 bet potential for the player and is truly omni-channel, giving the player exactly the same experience on desktop and mobile.

It will be the biggest branded slot launch in history as we’re distributing the game through Microgaming and Scientific Games, which will give us 100 per cent release coverage across hundreds of our operators partners, reaching millions of players between Christmas and New Year.

We will also be launching the game with the British Columbia Lottery Corporation and Lotto Quebec in Canada.

How integral are TV themed slots games to an operator’s portfolio?

Adding a brand like Who Wants To Be A Millionaire is further proof that we are doing something right. Customers that have seen the game first hand are all on board. The brand, with its recent facelift in the UK, is stronger than ever and marrying it with Megaways is value added for BTG’s internal brands such as Bonanza, White Rabbit and Extra Chilli.

Can you reveal any interesting moments from the development of the game?

When the final Beta was complete and the team sat around for the review, everyone in the room got goosebumps. The quality, speed and performance is outstanding; it really is lights, cameras, math!

When players trigger that feature and hear the big-time bell, hearts will race as they enter the Hot Seat and play for more free spins.